Retail Marketing | Retail Promotions

All about Marketing

Measuring Catalogue Performance
(http://bizsugar.com) One of the major expenses which retailers usually cut in a downturn is advertising. However you cannot stop advertising altogether as the public will soon forget about you. The secret is to spend your advertising dollar to the best advantage. Firstly let us look how retaile.. MORE

Writing a Store Newsletter
"If you don't like the news, go out and make some of your own." Wes Nisker If the thought of writing a Store newsletter makes you immediately start thinking about running away and hiding (despite the fact you know you should write the newsletter) then the fol.. MORE

Spreading the Word ... small retailer marketing
(http://bizsugar.com) To the small retailer, retail should not be as complex a business as it is to its large public owned competitors. It is really a business based on common sense. A key to the success of the small retailer is never to lose sight of the fact that your number one goal is to p.. MORE

Let's Move That Stock
Every product has a birthday! Your objective is to make sure that no product celebrates a birthday in your shop. Be ruthless! So, if you have product that’s not moving, here are some ideas to get it out of your shop: Move it to another location and monitor its sales – the pr.. MORE

K'ching K'ching ... Giftware keeps on moving
This article was originally written for nurseries and garden centres, hence you will see mention of plants... just so you know No matter the season, consumers are always shopping for gifts, especially unique ones that they can give to their bosses, loved ones and friends. Whether people .. MORE