Growing Sales in Tough TimesDon't believe everything you hear. Just because the press says the economy is sliding downward doesn't mean your sales will be affected. Your mental mindset plays a tremendous role in your success. While it is difficult to maintain a positive perspective during times like this, it is essential to.. MORE |
Creating Profit with UpsellsUp-sells are offers made to customers for larger, more expensive products and services. Many business people think up-sells are bumps, but in reality an up-sell is the process of persuading buyers to purchase either a premium version of the same product or an additional premium package of products .. MORE |
Bottom-line...It's about SellingRetailing is about selling. Everything we do is about having customers purchase merchandise from us. We make our shops look nice so that customers will buy more merchandise. We advertise so that more customers will buy. We promote so that more customers will buy. But if we do ever.. MORE |
Break-even SalesOne of the most important calculations every retailer should make each month is to determine the break even sales of the store. In the current climate this is even more essential than usual. Once you have established this, it is very easy to make an estimate of the profit for the month without havin.. MORE |
Bumping the SaleToo many small business people spend inordinate amounts of time and money trying to increase their profitability by attracting new customers, when all along they’re allowing a goldmine of profits to slip by right under their nose. What is a Bump? On each and every transaction you have .. MORE |
Conversational SellingRemember: ALWAYS talk on purpose. Purpose: resolution, a thing intended The Australian Concise Oxford Dictionary Experience doesn’t necessarily teach anyone anything. It can mean a repetition of mistakes. What we need to do is.. MORE |
Effective Cross-SellingCross-selling is similar to up-selling; however, it happens over a longer period of time. Another word for cross-selling is “back-end selling”. If you’ve ever heard of the term “back-end”, then you already know about cross-selling. Usually cross-selling to your c.. MORE |
Sales Training?...Bah, Humbug...“What’s the point of training my staff? I no sooner train them and they leave.” So many times, this is the lament I hear from retailers. My answer is always the same: “Your choice then is to train them and run the risk of them leaving, or NOT training them .. MORE |
The Easiest SaleThe easiest sale to structure is one that requires you to look at everything in your shop. Look at every colour. Look at every size. Look at every shape. Look at every type of product. Then act. We're talking about a series of one-day sales, each featuring a particular cate.. MORE |
Gender Selling ... what does it matter?(http://bizsugar.com) It matters a lot! News flash (please hold your groans): Men are different than women. Consider shopping. Many women enjoy doing it, seeing it as a form of entertainment or a social experience shared with like-minded, well, women. Men, on the other .. MORE |