Visual Retail Merchandising | Display

All about Visual Merchandising

Merchandise Placement
The customer must be able to: see the goods. The customer must be able to: see the quality and utility. The customer must be able to: see the price The customer must be able to: self-select The customer must be able to: do all of the above in the shortest possible time. In the light of.. MORE

Silent Selling...more than making pretty
Retailers are faced with the challenge of a consumer who is spending less time shopping, making it all the more imperative that visual displays act as “instruments of swift persuasion”. Visual merchandising used to be about “making pretty”. Today it is challenged with.. MORE

Stop Them in their Tracks...Part1
Unlike the familiar saying, “Don’t judge a book by its cover”, people do judge a shop by its “cover”. The first impression a person is going to get of your shop is from its windows, the front door and the outdoor signage. Many a decision on whether or not to enter .. MORE

Stop Them in Their Tracks...Part2
Enter the Front Door The first impression campaign should continue with your front door. It is only a small piece of the picture, but an important one, which is all too often ignored. How many shops have a sign on the door that says, Welcome, Please Come In and Browse, Welcome To Our place?.. MORE

Pile it High & Watch it Fly...Part 1
Have you ever gone into a shop to buy a single item and let with a cartload of things you hadn't intended to buy? Congratulations! You have fallen victim to some other retailers' merchandising strategy. When a shop is merchandised well this becomes a common occurrence. Visual merchand.. MORE

Pile it High & Watch it Fly ... Part 2
Touch: Please Play With the Merchandise Some shops set such intricate displays that shoppers are afraid to touch them. Even worse are the salespeople who follow shoppers around "fixing"product customers have had the audacity to touch. Give me a break - shoppers are supposed to mess up the shop.. MORE

Colour My World
Colour is what customers see first. More than anything else, colour makes people stop and look. For many customers the colour is more important than the size, the style or the price. It's important to remember that most people, when they pass windows, are not thinking of shopping; the.. MORE

Hot Spots...Part 1
Effective merchandising demands the most effective use of available retail space, ultimately seeking to capture the impulse of the customer to buy more and to buy better. An understanding of customer behaviour in the shop, often learned through trial + error and observation can be used as a positiv.. MORE

Hot Spots ... Part 2
Creativity Creative use of merchandising for hot spots, feature displays and end caps can also be an invitation to browse, taking shoppers on a journey from the time they enter your shop to the time they leave and showing off the merchandise in stages. Use displays like steppingstones: .. MORE

Fundamentals of Presentation and Display
see the quality and utility see the price self-select The customer must be able to: do all of the above in the shortest possible time In the light of the broad layout principles discussed above, it is now possible to focus on where best to place the merchandise and how best t.. MORE

Ten VM Tips That Work
Visual impact is a huge component of retail merchandising. Customers entering a shop are greatly influenced by the visual information they gather in that first split second. One simple visual element, such as colour, can catch a shopper's attention and greatly affect their mood. In today's ul.. MORE