The Australian economy is showing early signs of recovery, but most entrepreneurs and experts acknowledge the small and medium business owners will face a difficult 12 to 18 months as businesses and consumers get completely back on their feet.

During that period, sales and marketing strategies will continue to be tested. Customers will continue to be hesitant to buy, sales teams may struggle to get deals over the line and business owners will keep grappling with the question of whether or not to discount.

But don’t despair - smartcompany.com.au have asked a range of sales and marketing experts and entrepreneurs for their tips on generating (and keeping) more business, despite the lingering effects of the downturn. You’ll learn about structuring your sales process, refining your message and setting sales targets. There are tips on getting customers to buy in a timely fashion, working your database to get repeat business and leveraging your website to boost sales.

Enjoy!
Debra

Boost Your Sales (466 KB)