Winning Shoppers in Turbulent Times
: A Unilever Management Report
Behind the headlines of the slumping economy, shoppers are being forced to make some hard choices every day. What these choices are, how they affect your business, and, most importantly, what their choices will be if the economy were to worsen, are the subject of this important report.
Unilever's new study, the latest in Unilever’s groundbreaking series on Trip Management, reveals for the first time the different shopping tactics that different demographic groups employ to navigate this new economy. It tells you how trip missions are shifting, what compromises shoppers are willing to make to stay within budget, and what could spur even more change in shopping behaviour.
The bottom line is, your shoppers are looking for the same retail experience that has brought them to your stores in the past. with insights gained from this report, and with a little creativity and determination, you can maintain – and even strengthen – your bond with shoppers in uncertain times.
Enjoy!
Debra
Winning Shoppers in Turbulent Times - a Unilever Trip Management Report (4300 KB)
