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Debra's Blog
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For a number of years now (and no, I'm not going to tell you how many) I've used the "Bright Eyes Principle"... which simply says: 'If you don't have bright eyes, you don't get past the first interview'. I'm not interested in prompting slug eyed people to do a good job. They don't. They destroy businesses.
How? "I don't know", "Can I Help You?", "I'll have to ask the manager"....and on and on and on. They irritate customers, frustrate managers and owners and tend to only do the minimum.
Me? I want someone who can do the Maximum, not the Minimum. Hence, no slugs - only bright eyed people for me.
btw I also use this principle when I'm deciding to do business with a company, spend money in an establishment, pick which counter to go to in the bank and...well, you get my drift.
Now, as business owners, we also need to step up to the mark. And here is a really easy way to show that you do have a valuable member of the team. Give them an official printed business card with their name on it.
How demeaning to have blank cards where we expect our 'valuable' staff to write their names. Very valuable. I don't think so. Words are cheap. Actions are what count.
What are you saying about your staff?
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