I tend to think it's not about yet another discount card, VIP card, club card - whatever you want to call them - but more about how you relate to your customers as people.
Have a look at this video - its a great example of how to build momentum.
And it starts with one ( and, no, its not you... its about that first follower, the first one person who YOU influence).
Who's your "one"?
Debra Templar

Debra's Blog
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