Do you have a written business philosophy, including:
- Your mission statement
- Your values
- Your guiding principles and job descriptions
- Your beliefs and intentions
- Your service promise
- Your business plan
- Your marketing plan
- Your marketing calendar
- Your goals and action plan
Five Objectives
Your objectives in undertaking this project are:
- To capture and state those good driving forces which exist but which as yet are unrecorde.
- To help your employees see and understand why you are in business and to allow everyone to measure their commitment to it.
- To so place the mission before your people that they will re-commit to it.
- To provide an instrument by which you can capture valuable insights and suggestions from your people.
- To allow each person or department the opportunity to fine-tune individual objectives.
How long will this take?
I doubt this can be done in the first reading. It might take a day. It might take a month of evenings with the TV turned off.
Five things you will get:
- Everyone to 'own' the goals of the organisation and for every person to understand the big picture:
- An open statement of your Mission: Why you are here.
- A strong concept of exactly what your organisation or department plans to achieve: What you are going to do.
- An opportunity Where everyone fits in.
- A clear understanding of the way you want to manage your resources: Your people, your facilities, your client base and your finances: How you intend to do things.
It's a foundation
Once you've done it you can:
- Take the initiative in your business and your market sector; to take the ball on the front foot as it were; to be pro-active rather than reactive.
- Experience better teamwork, co-ordination between staff or across departments.
- Draw on the experience and skill of your staff.
Stop procrastinating ... get busy!

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