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Debra's Blog
If you can't be bothered reading on, I'll give you the bottom line:
Customers are totally taken up with their own importance.
Work with this and you'll be happy.
Fight it and you'll be miserable.
There seem to be more and more scientists concluding that the prime driver for everyone is the need for personal satisfaction and self gratification.
It will come as no surprise to learn that the strongest drive is for survival with 'self' at the head of the lifeboat queue. We all wear a large, invisible neon sign which reads, 'Save me! Save me! Notice me! Notice me! Notice me!'
As the population explodes, society loses the personal touch; the individual merges in the human landscape and into a busy personal schedule. Little wonder then that we feel alone and need to be seen.
You must understand that customers are your lifeblood but that they are complex, complicated, self-centred, selfish individuals. You can't change that. You can only accept it and submit to it, pandering to them, caressing them and wooing them. It isn't a pleasant sound or a pretty sight - but it is true.
If you 'get it' and 'get it good' and operate out of this understanding you will live happlily ever after. If you fight it, resent it, campaign or take up arms against it and STILL try to be in business you will be both miserable and broke.
You will do best when you tattoo this behind your eyelids so it never leaves your sight. 'Notice me. Talk about me. Focus on me. I am the nicest person in the world, the centre of the universe, the only person I think about from dawn till dusk. I am your customer.'
Try it, it works.
Debra Templar
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