This is an e-Book. Follow the prompts and download once you have through the checkout.
Effective visual merchandising establishes and maintains the shop's physical (and mental) image in the customer's mind, providing support for the rest of the shop's selling effort. In other words, merchandise should be displayed and signed so effectively that it can sell itself, without the assistance of a salesperson.
This e-Book explodes the "mystique" of visual merchandising and actually shows you, step by step, what and how to visual merchandise . And, more importantly, WHY! A must for every shop in Australia! Simply download and print!
Contents:
- What is Visual Merchandising
- Retailing Styles
- Impressions
- Fundamentals of Presentation + Display
- Practices + Strategies for the Selling Floor
- Feature Displays + Use of Fixtures
- Walls as Retail Selling Tools
- Product Placement in Your Store
- Types of Display Areas
- Hot Spot + Cold Spot Seling
- Types of Displays: Windows
- Types of Displays: Interiors
- Core Design Strategies
- Signage + Ticketing
- Lighting
- Fashion Stores
- Home Fashion Stores
- Food Retailers
- How To's
- Displays + Sales
- Displays + Seasons
- Step-by-Step Displays
- Checklists + Forms
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