"Whatever business you are in, at the heart of your business it’s all about your customers"  
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Check out 
Debra's Calendar 
First quarter 2010
filling up! 
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Hot Links:

Retail Trends 2010
 

Inside Retailing

Shoppologist
 

The Brew


SourceBottle


The Woo

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Join the Retail Owners Club [ROC] on Linked In.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Retailing is a business of selling.   Everything we do is about having customers buy merchandise from us. 

We make our stores look nice so that the customers will buy more merchandise.
We advertise so that more customers will buy.
We promote so that more customers will buy.

But if we do everything right – we have the best displays, the best location, the best advertising, the best promotion, the best merchandise, at the lowest possible price – and a staff member ignores or insults a customer, it’s all for nothing.  Successful retailing depends on positive contact between the customer and shop staff.  Think of selling as providing a service.  After all, that’s what your customers want. 

And to help you in your quest:

Check out our Library for:
A stack of articles on all things retail; 
Powerpoint presentations from seminars we deliver; and
A  slew of retail specific Reports you can download free of charge  

Travel through the Blog, leaving comments as you go.  We'd  love to read your comments. 

Join our Newsletter devotees, trawl through our Archives and discover nuggets of gold (well, almost...)

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"Whatever business you are in, at the heart of your business it’s all about your customers. And the bottom line is all about selling. I am a retail consultant, a business coach and a keynote speaker. Through our retail consultancy and business coaching programs, seminars, workshops, training,ebooks and CD’s, The Templar Group can help you:   REFRESH your local area marketing, INCREASE your sales, IMPROVE your service standards, REVIEW your business systems, REINVIGORATE yourself and your staff, and THRILL your customers. We've deliberately kept the site as jargon-free as possible [aside from general retail terminology that we all know].  Our aim is to be accessible to all - whether you're new to retail or an old-hand.  And if we ever lapse into corporate gobbledy gook speak {doesn't it drive you craaaazy?}  you have our permission to berate us severely.  We will immediately mend our ways. Visit us regularly – we’ll be adding to the site constantly ... always with one purpose in mind: Making it easier for you to do business with your customers"

 

 

 

 

Check out the UPDATED edition of Brainmush Antidote for Retailers.
Includes a free copy of 'Twitter4theTweeple' by Ric Raftis. Guaranteed to reinvigorate your brain.



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Check out Retail Policy and Procedures Manuals 
Brand new templates in Business Rules and Standards


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32.5% and Rising

 

Me: “Thank you for calling [video rental store]. How can I help you?”

Caller: “Have you seen District 9?”

Me: “Yes, I have. Do have questions about it?”

Caller: “Is this some sort of Australian joke?”

Me: “I beg your pardon?”

Caller: “All this movie has been is interviews with government people and aliens wearing brassieres! Am I watching some weird special feature or is this some kind of Australian joke?”

Me: “Well, the movie is in a documentary style and that definitely sounds like the beginning of the movie. If you want, you can come down to the store and exchange it for no charge.”

Caller: “Thank you very much. Those Australians have a weird sense of humor, man. I should know…I used to be married to a Brit and they’re strange, too!”

Me: “All right, sir you have a good night.”

Caller: “OK. I will put in a decent movie now which is not an Australian joke.

Source:  www.notalwaysright.com