Christmas never seems to be far away when you work in retail.  No sooner has last year's festivities been wrapped up and the Christmas Sale is done and dusted, than thoughts start turning to the next round of Christmas fun.  But, in the flurry of activity, crucial steps can often be overlooked as pressure mounts and retailers grow accustomed to the monotony of year in, yearr out in-store preparations.

It is one of the most important trading periods of the retail year.  The impact it has on sales will vary with each retail sector but whichever sector you belong to, it is critical that you maximise the sales potential of this peak festive season.

Not only does this ebook guide you through the lead up to Christmas but we've included templates, letters, a gjide on how to write a press release, solicitation letter/email and thank you letter/email to vendors, 2014/2015 marketing calendar and an assortment of articles - all designed to get you through the Christmas period intact, sane and in profit.

The we is Debra Templar, Rich Kizer and Georganne Bender.   We met on Twitter!  Our story is in the back of the book.

Enjoy!

Debra, Georganne and Rich

$24.95